One makes avatar videos. The other's job is to get you users.
HeyGen is the best-known name in AI avatar video, and for good reason, presentations, training, localization, talking-head content at scale. But "make a video" and "get my product users" are different jobs. Here's the honest breakdown for founders deciding between them.
Side by side
| HeyGen | Adluma | |
|---|---|---|
| Built for | avatar video at scale (any use) | getting indie founders users |
| URL → finished ad | , you script & assemble | ✓ paste URL, get the ad |
| Avatar library | hundreds + photo cloning (bigger) | 50 curated, consistent faces |
| Posts to your channels | , exports an mp4 | ✓ X, TikTok, Reels, Shorts |
| Knows which ad got the signup | , | ✓ per-ad tracked links → signups |
| Finds your winner & remakes it | , | ✓ auto-variants the winner |
| Reddit & organic outreach | , | ✓ intent radar + replies |
| Languages | ✓ dozens (translation is a strength) | ✓ 11, native script + captions |
| Pricing model | credit-metered (premium avatars) | flat · failed renders refunded |
| Entry price | $29/mo (≈10 min Avatar IV) | $39/mo · 15 ads · first ad free |
HeyGen's Creator plan includes 200 monthly credits; its premium Avatar IV videos consume ~20 credits per minute, so 200 credits ≈ 10 minutes before $15 add-on packs. Credit metering and expiring credits are recurring themes in public reviews across the avatar-video category. HeyGen genuinely leads on avatar breadth, photo cloning, and translation.
The honest call
Pick HeyGen if…
- You need general avatar video, explainers, training, localization, spokesperson content
- You want to clone yourself from a photo and script your own videos
- You need translation/dubbing into dozens of languages
- Distribution isn't the problem you're hiring a tool for
Pick Adluma if…
- The problem you're solving is getting users, not making a video
- You want the ad written, cast, rendered, posted, and measured by one agent
- You want to know which ad earned which signup, and auto-double-down on the winner
- You want flat pricing where a failed render refunds itself
The video is the easy half
AI made the video itself nearly free, every tool in this category can produce a decent talking head now. What still separates products that grow from products that don't is distribution: getting the ad in front of buyers, learning which angle converts, and doing more of that. HeyGen stops at the mp4, by design; it serves a hundred use cases. Adluma only serves one: your product needs users, so the ad gets posted to your channels, every view carries a tracked link, and when one ad starts earning signups, Adluma spins fresh variants of it automatically. That loop, not the render, is what you're actually buying.
Adluma vs HeyGen, answered
Is Adluma cheaper than HeyGen?
Adluma starts free, your first ad is written, cast, and shown to you before you ever enter a card. Paid plans are a flat $39 or $99 a month, and a failed or broken render never counts against your monthly ads. You're not paying per attempt to land one video you'll actually run.
Does Adluma just make the ad, or post it too?
Both, and that's the real split with HeyGen. HeyGen is built to produce the video; Adluma is built around what happens after: it posts the ad across your channels and tracks which specific ad brought a signup. The render is the start, not the finish.
HeyGen does AI avatars, how is Adluma different?
HeyGen is a broad AI-video and avatar tool for spokesperson clips, translation and more. Adluma does one job end-to-end: get you users. It writes the ad, casts a creator, posts it, and tracks what actually converts.
Do I need to know marketing to use Adluma?
No. Adluma reads your site, writes in your own voice, casts a real-feeling creator, and runs the channels for you. It's built for founders who'd rather keep shipping product than learn ads.
Can Adluma make the ad in other languages?
Yes, you can generate your ad in 11 languages including Spanish, Portuguese, French, German, Italian and more, with the creator speaking it natively.
See it on your own product
Paste your URL. Adluma writes the script, casts a real-feeling creator, and shows you your first ad, free, no credit card, before you ever sign in.
Make your first ad free →