The most realistic AI actor, or the agent that gets the ad seen.
Captions' Mirage model generates original AI actors with body language ahead of anything avatar-based, genuinely impressive footage. But footage isn't users. Here's the honest breakdown for founders choosing between the best-looking clip and the closed loop.
Side by side
| Captions / Mirage | Adluma | |
|---|---|---|
| Actor realism | ✓ category-leading (foundation model) | strong (photoreal, consistent faces) |
| URL → finished ad | prompt-driven; Ad Studio on Business tier | ✓ paste URL, get the ad |
| Posts to your channels | , exports the clip | ✓ X, TikTok, Reels, Shorts |
| Knows which ad got the signup | , | ✓ per-ad tracked links → signups |
| Finds your winner & remakes it | , | ✓ auto-variants the winner |
| Reddit & organic outreach | , | ✓ intent radar + replies |
| Your real product on screen | generated scenes | ✓ real screens + your screen recording |
| Pricing model | credits (~10/sec of Mirage video) | flat · failed renders refunded |
| Entry price | $9.99/mo (≈2–3 min Mirage/mo) | $39/mo · 15 ads · first ad free |
Figures from Captions/Mirage public pricing and docs, July 2026: standard plan 1,400 credits/month, Mirage video ~10 credits/second, Ad Studio bundled with Business & Enterprise (12,000 credits/month). Mirage's realism lead is real, reviewers consistently rank its body language ahead of avatar-first competitors.
The honest call
Pick Captions if…
- Maximum per-clip realism is the thing you're optimizing for
- You're a creator or team producing lots of general short-form video
- You have your own distribution and just need footage
- You're comfortable budgeting seconds of video in credits
Pick Adluma if…
- You need users, and nobody's watching your channel yet
- You want your real product in the ad, screens, scroll, your own screen recording
- You want posting + signup attribution + winner-doubling handled by one agent
- You want a flat price you can budget: 15 ads, no expiring credits
Realism sells the actor. Proof sells the product.
Mirage's bet is that better-looking synthetic humans make better ads, and its footage is genuinely the most human-looking in the category. Adluma's bet is different: for a software product, the most convincing thing on screen is the product itself, your real interface scrolling, your real screen recording cut like b-roll, a consistent creator talking about a real pain. Then the part no clip generator does: the ad goes to your channels, every view carries a tracked link, and the ad that earns signups gets remade in fresh variants automatically. If you're choosing where a solo founder's $39 goes furthest, the loop beats the clip.
Adluma vs Captions, answered
Is Adluma cheaper than Captions?
Adluma starts free, your first ad is written, cast, and shown to you before you ever enter a card. Paid plans are a flat $39 or $99 a month, and a failed or broken render never counts against your monthly ads. You're not paying per attempt to land one video you'll actually run.
Does Adluma just make the ad, or post it too?
Both, and that's the real split with Captions. Captions is built to produce the video; Adluma is built around what happens after: it posts the ad across your channels and tracks which specific ad brought a signup. The render is the start, not the finish.
Captions is an editing app, why use Adluma instead?
Captions gives you AI tools to edit video yourself. Adluma removes the doing entirely, it writes, casts, films, posts, and measures the ad for you. One is a tool you operate; the other runs the work.
Do I need to know marketing to use Adluma?
No. Adluma reads your site, writes in your own voice, casts a real-feeling creator, and runs the channels for you. It's built for founders who'd rather keep shipping product than learn ads.
Can Adluma make the ad in other languages?
Yes, you can generate your ad in 11 languages including Spanish, Portuguese, French, German, Italian and more, with the creator speaking it natively.
See it on your own product
Paste your URL. Adluma writes the script, casts a real-feeling creator, and shows you your first ad, free, no credit card, before you ever sign in.
Make your first ad free →